Making future unicorns inevitable

We are a venture-building & MarTech company designing the commercial infrastructures for scalable business growth in emerging and frontier markets.

30+
Brands Shaped
Globally
4
African Markets
Presence
$3B+
Client Revenue
Generated
Venture Building MarTech Innovation Brand Development Brand Identity Design Full-Funnel Marketing Product Experience Design Marketing Operations Creative Communications Strategic Frameworks Venture Building MarTech Innovation Brand Development Brand Identity Design Full-Funnel Marketing Product Experience Design Marketing Operations Creative Communications Strategic Frameworks
About

A growth infrastructure
for emerging markets.

Beyond The Visual combines elite talent & teams, marketing technology, innovation design, intelligent automation, and structured financing to build companies that scale predictably, not by accident.
V

Vision

To become the leading venture-building and growth infrastructure company for emerging markets.

M

Mission

To build the systems, structures, and ecosystems that make future unicorns inevitable.

A

Approach

An integrated loop: Intelligence → Innovation → Strategy → Execution → Growth → Learning.

T

Target

Emerging markets across Africa, MENA & Southeast Asia.

F

For

High-growth startups · Ambitious scaleups · Enterprise organisations · Ecosystem & institutional partners · Governments & impact organisations.

Business Model

Our 4 Pillar
Operating System

P/01
Platforms

Execution environments where ideas are built, tested, and scaled.

P/02
Products

Proprietary tools and solutions that power growth and intelligence.

P/03
Processes

Frameworks and methodologies that ensure repeatability and scale.

P/04
People

Elite, cross-functional talent driving strategy, innovation, and execution.

Platforms

Our three execution
environments.

01
Launchbox Venture Studio & MarTech Lab
BTV's venture-building engine and MarTech innovation lab where new tools and systems are conceptualised, built, and tested. We identify high-potential ideas and founders, provide structured venture funding and GTM validation, and connect startups to capital, partners, and markets.
  • Idea→Scale
  • GTM Validation
  • Capital Access
  • Tech Build
02
Trifold Strategic Marketing & Brand Growth
Our commercial growth engine and a full-service strategic marketing platform combining strategy, creative, growth, and marketing operations into one delivery system. Three integrated practices: Creative Communications, Full-Funnel Marketing, Marketing Operations.
  • Creative Comms
  • Demand Gen
  • Performance
  • Martech Stack
  • CRM & Automation
03
Envsion Social Impact & Innovation
BTV's impact-driven platform focused on social innovation, capacity building, inclusive economic participation, and youth & ecosystem development. We build not just profitable ventures, but meaningful systems that drive societal progress.
  • Social Innovation
  • Capacity Building
  • Youth Development
  • Ecosystem Design
Product Ecosystem

Our modular
building blocks.

Calent

Intelligent talent matching & project management — vetted, project-ready talent assessed by skill, project, and commitment fit.

Talent Engine
Colonees

Tools and technology stack management — the operating console for your modern business stack.

Stack Ops
Genessis

Visual intelligence and brand systems — the source code for how a brand looks, sounds, and behaves.

Brand Intel
Gleek

AI-driven shopping & loyalty experience — the connective tissue between a brand and its people.

E-Commerce OS
InVsual

Intelligent media and advertising technology — performance media powered by signal-driven decisioning.

Adtech
Plannar

Strategy, planning, and execution management — turn strategy into a calendar of decisions.

Strategy OS
Krowdli

Audience engagement & interaction, customer loyalty, and community monetisation — connecting brands and their people.

Community
Immrsv

Experiential and immersive brand environments — moments people remember in their bodies, not just their feeds.

Experience
Processes

Proprietary frameworks
engineered by Adepoju Bakare

GIMmatrix
Business Growth Architecture
  • Business Model Identifying gaps and designing scalable solutions
  • Brand Platform Building, positioning, and protecting enduring brands
  • Product Experience From conceptualisation to market-ready excellence
  • Go-to-Market Launching and expanding market presence
  • Commerce Revenue generation and sales
  • Communication Aligning message, medium, and momentum
APEframework
Planning & Execution Tool
  • Analyse Rigorous research across industry, competitors, and product to distil actionable recommendations
  • Plan Translation of insights into a strategic roadmap with priorities and OKRs
  • Execute Hands-on leadership to implement strategy and ensure accountability
OMNIplaybook
Tactical Growth Framework
  • Optimise Fixing existing process and performance gaps
  • Maximise Doubling down on proven drivers
  • Nurture Building sustainability through repeatable systems
  • Innovate Introducing new value drivers with intent
People

Our ABC
Team Model

A

Architects

System thinkers and strategists with tactical prowesses

B

Builders

Structured innovators and creatives with execution precision

C

Coordinators

Process designers, drivers and operators with managerial excellence

Capability Tiers
01
Professionals
Execution operators
02
Specialists
Domain depth
03
Managers
Coordination + delivery control
04
Experts
High-leverage problem solvers
05
Analysts
Insight + intelligence functions
Selected Works

Where strategy
met execution.

Brand Launch 2019
Arrive in
Style.
Konga Travel & Tours

Arrive in Style.

Built the brand platform, identity, and product experience for Konga's Travel division — then leveraged Black Friday momentum to ignite trial.

1,250
Tickets sold
#2
Trending tag
Digital Launch 2020
ONE
BANK.
Sterling Bank

One Bank, one app.

Creative videos and a digital launch campaign for the unveiling of Sterling's One Bank mobile app — bringing the bank's full ecosystem into a single experience.

App
Launched 2020
Multi
Channel rollout
Campaign 2021
Dare to
Make
Waves
Yamaha Music Nigeria

Let the sound move you.

Distilled Yamaha's "make waves" message into a campaign that captured hearts across audience segments — and powered the first virtual African "Come Together" concert.

5K+
Live viewers
1st
Virtual edition
Relaunch 2022
UNLOCK
YOUR
HULK.
i-Fitness · Africa's largest fitness chain

No excuses.

A masterbrand thematic campaign that drove awareness and reinforced i-Fitness's positioning as Africa's most preferred fitness chain.

₦3M
First-month revenue
20K
New followers
500%
Engagement lift
Product + Launch 2021
Choose
your
battle.
Kobobid · Penny Auction

A market-disrupting auction.

Took Kobobid's web and mobile bidding platform from non-existence to fully functional — and ran a 3-day teaser campaign that owned Nigerian Twitter.

₦2M
Day-one revenue
15K
Signups in 30 days
#1
Penny auction NG
0→1 Build 2021
It's time
to win.
JekaWin · Casual Gaming

Familiar TV. New format.

Built the entire stack: market research, business plan, brand strategy, identity, product construct, and launch campaign — for a community-driven mobile gaming platform.

0→1
Full build
7
Workstreams delivered
UX + Strategy 2022
Connect
beyond
limits.
Fanxtars · Celebrity-Fan Platform

Pop stars meet their people.

Defined and charted the development of Fanxtars' interactive platform from ideation through testing — using our RBBBPMC model.

UI/UX
Implemented for Tech Build
BizOps
System designed
Strategy + Campaign 12-month
Have a Seat
at The Table
Africa Agility Foundation

A seat at the table.

Researched, sprinted, and designed a strategic playbook — then ran it as a 12-month campaign that delivered both awareness and deep conversion.

80%
Brand awareness
45%
Lead conversion
UX + Comms 2017
Banking,
made
simple.
Page Microfinance Bank

A mobile bank worth opening.

UX content and creative communications for Page MFB's mobile app launch — translating financial complexity into a product people actually wanted to download.

UX
Content system
App
Launch comms
Explore more

View the full case study deck or watch BTV's creative showreel.

Trusted By

30+ brands.
One ambition.

Finance, fashion, insurance, e-commerce, fitness, FMCG, edtech, travel — and a few categories that didn't exist before we got there.

Yamaha
Konga
Sterling Bank
i-Fitness
Page MFB
Africa Agility
Halogen
Kobobid
ALX
Godrej
Phillips Consulting
Jekawin
Fanxtars
Yamaha
Konga
Sterling Bank
i-Fitness
Page MFB
Africa Agility
Halogen
Kobobid
ALX
Godrej
Phillips Consulting
Jekawin
Fanxtars
Malon
SeedAfric
Optiimum
Zimedy
Valuebridge
Beaver
Ice Pyramid
Diamonds & Pearls
Playhouse
Diamond Fingers
Handymasters
TAO Inc
PairFit
COWAS
Malon
SeedAfric
Optiimum
Zimedy
Valuebridge
Beaver
Ice Pyramid
Diamonds & Pearls
Playhouse
Diamond Fingers
Handymasters
TAO Inc
PairFit
COWAS
Geography

Our Footprint

Specialising in GTM and market entry strategies + execution, full-funnel marketing, brand platform development and identity design, product experience design, and creative communication.

01
Nigeria
Lagos · Headquarters

Full operations across strategy, creative, MarTech, and venture-building.

02
Ghana
Accra · Market Presence

West African market presence for brand, GTM strategy and campaign execution.

03
Kenya
Nairobi · Partner Network

East African marketing partner network for regional brand activation and campaigns.

04
South Africa
Johannesburg · IMC Network

Southern Africa IMC partner network supporting integrated marketing communications.

05
India & Singapore
Global Tech Partners

Global tech partners powering our product build and engineering capabilities.

+
Global Client Base
Africa · US · UK · Caribbean

We've worked with clients across Africa, the US, UK, Caribbean Islands, and beyond — building brands that travel.

Your next big
move starts
here